This is how we do it.
The Double-W process is built on a series of frameworks and activities. These will be your 'homework' and have been specially designed to maximise the amount of information you can provide us with about your company.
We will assemble a talented branding team that will collaborate with you through our remote-optimised process, using three factors - People, Market and Organisation - as the cornerstones in the development of your new brand.
What is important to the people your business targets? What motivates their decisions? What types of experiences do they value? Why do they need your business?
Understanding People, we can create a brand that is truly relevant for your consumer.
What market does your company operate in? How do your competitors behave? How can we position to differentiate ourselves?
Understanding the Market, we can create a brand that is genuinely different from your competitors.
Why does your business exist? Who are the stakeholders? What influences your business decisions? How can we distill this into a powerful brand essence?
Understanding your Organisation, we can create a brand that is authentic to your company.
We are a young but experienced team and we believe branding should be more than an eye-catching logo. So, we did what we do best: we designed a new way of connecting talented creatives who think like us with starting companies that want a strategically sound brand. We designed Double-W.
Here are some of the brands we have designed with our clients.
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Boa Boa
A crowdfunded city -
Eat & Travel
Travelling through food
